

It is rare to find a role that demands high-level technical craft and serves a mission I actually live by. I am a Strategic Filmmaker with a clear focus: using narrative to scale the impact of mission-driven brands. I believe business is our greatest tool for positive change, and I am dedicating my craft to companies that prioritize the planet.
But beyond the mission, the way you work resonates with me.
I read your job description, and one line stood out: you need someone who can make judgment calls without heavy direction. That is exactly how I work. I understand that in a fast-moving social environment, you don’t have time to micromanage every cut.
You asked for a note on pacing. To me, pacing isn’t just speed; it is the heartbeat of engagement. I bring the technical chops of a Senior Editor combined with the instincts of a Filmmaker to shape that rhythm, ensuring the story doesn’t just look good—it performs.

To scale the movement, PlantPaper needs to bridge the gap between the committed eco-warrior and the everyday shopper just looking for a better product.
I understand that balance because I navigate those choices myself.
I’ve been a subscriber to your competitor (the ones with the black and white wrappers) for years, so I know firsthand the values and aesthetics that build trust in this space.
I bring that consumer empathy to the edit suite, ensuring we create content that doesn’t just preach to the choir, but invites the wider world to make the switch.


Step 1: The Download
We align on the “Why” before I cut the “What.” I review the raw assets and the strategic goal to ensure the first cut is 90% there.
Step 2: The Sprint
I work in focused bursts. You get polished, performance-ready edits—not rough drafts that require heavy imagination.
Step 3: The Review
I use Frame.io for seamless, frame-accurate feedback. No messy email chains. No confusion. Just clear notes that get us to final delivery faster.
I know a resume can only show so much. I’d love to hop on a call to discuss your current workflow and see if I’m the right fit to help you acheive your goals.
Or email me at jigna@helloavani.co