Good Intentions Don't Scale. Great Narratives Do.

Scaling

The Business

Of Impact.

A proposal for PlantPaper from a Senior Editor ready to drive performance through strategic, short-form storytelling.

Values Aligned Partner

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climatereality

Certified Climate Reality Leader | 1% for the Planet Member (Committing 5% of Revenue)

Why This Role Resonates

It is rare to find a role that demands high-level technical craft and serves a mission I actually live by. I am a Strategic Filmmaker with a clear focus: using narrative to scale the impact of mission-driven brands. I believe business is our greatest tool for positive change, and I am dedicating my craft to companies that prioritize the planet.

But beyond the mission, the way you work resonates with me.

I read your job description, and one line stood out: you need someone who can make judgment calls without heavy direction. That is exactly how I work. I understand that in a fast-moving social environment, you don’t have time to micromanage every cut.

You asked for a note on pacing. To me, pacing isn’t just speed; it is the heartbeat of engagement. I bring the technical chops of a Senior Editor combined with the instincts of a Filmmaker to shape that rhythm, ensuring the story doesn’t just look good—it performs.

Understanding The Consumer Landscape

To scale the movement, PlantPaper needs to bridge the gap between the committed eco-warrior and the everyday shopper just looking for a better product.

I understand that balance because I navigate those choices myself.

I’ve been a subscriber to your competitor (the ones with the black and white wrappers) for years, so I know firsthand the values and aesthetics that build trust in this space.

I bring that consumer empathy to the edit suite, ensuring we create content that doesn’t just preach to the choir, but invites the wider world to make the switch.

Selected Works.

Trusted By Global Brands

What truly sets Jigna apart is her innate skill in video editing and storytelling. She was not just a video editor but a true partner. Jigna was receptive to feedback, open to ideas, and her passion for the project was evident.
Christina Rhodes
Associate Producer

The most frustrating part of working with creative partners can be getting them to understand the details of our brand. Jigna has a deep understanding of the brand, which means she avoids those pitfalls. The communication is clear and the edits are always delivered on time.
Michael
Creative Video Team Lead

A Process Built For Speed & Precision.

Step 1: The Download 

We align on the “Why” before I cut the “What.” I review the raw assets and the strategic goal to ensure the first cut is 90% there.

Step 2: The Sprint 

I work in focused bursts. You get polished, performance-ready edits—not rough drafts that require heavy imagination.

Step 3: The Review

I use Frame.io for seamless, frame-accurate feedback. No messy email chains. No confusion. Just clear notes that get us to final delivery faster.

Let's Start A Conversation

I know a resume can only show so much. I’d love to hop on a call to discuss your current workflow and see if I’m the right fit to help you acheive your goals. 

Or email me at jigna@helloavani.co