Creative Warriors for Climate Action
Creatives for Climate is a dynamic non-profit global network dedicated to harnessing the power of creativity for climate action. They are a community of over 30,000 professionals spanning designers, copywriters, ethical agencies, and more, all hungry for knowledge and committed to driving change.
At the heart of this movement is an online collaboration hub, an Ethical Agency Alliance, and a growing global network of chapters.
The Plan
Creatives for Climate recently underwent a transformation, becoming a nonprofit with a renewed mission to raise awareness and increase engagement, especially in their online collaboration hub. They were in need of a powerful video to communicate their mission and showcase their recent branding refresh that would amplify their voice and connect with their audience in a meaningful way.
The Approach
The team wanted a clean and minimal look to the video so that the main focus could be on the messaging. They shared a few examples of visuals that they liked and we cycled through a few examples of how the video should look, and the overall style of the video. This included the key messaging, whether we should use a voiceover or voices from the community to help tell the story, and what the final visuals should look like.
As the messaging was so important, we created an online Google Doc where we could collaborate and nail the script, ensuring that the video had exactly the right message.
Once the team was happy with the script, we then selected potential music tracks and created a boardomatic (a series of images or storyboard frames that have been edited together in a video to visualize a story) in Premiere. This was timed to the music to get a better idea of the length and ideal pace of the video. Some of the early style frames are shown below.
The Result
The final result is a short, shareable video that Creatives for Climate can use to help promote the non-profit organization. Both a horizontal and vertical version was created so it could be shared across all of their social platforms for maximum engagement.
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"Working with Jigna was a seamless and energetic creative experience; she brings clear vision and direction to a project while also taking direction and feedback well to create an end result that is better than we could have imagined. We couldn't recommend her enough."
Lucy von Sturmer
Founder, Creatives for Climate
